Elderwood Uses Incentives to Encourage COVID-19 Vaccination

Elderwood Uses Incentives to Encourage COVID-19 Vaccination

Company Profile




Users of our platform are familiar with Incentives — the capability that enables employees to earn rewards points for completing activities that support your company culture, like earning safety certifications, participating in wellness programs, and more. And now, at least one of our customers has created a COVID-19 vaccination Incentive.

Everyone uses Incentives a little bit differently. Admins can customize the capability to incentivize behaviors in line with their organization’s unique mission, goals, and values. At WorkTango, we always get a kick out of hearing about innovative uses of our platform. Which is why a new Incentive from our customer, Elderwood — for employees to get their COVID-19 vaccine — made us perk up with delight.

“We just started the COVID-19 vaccination Incentive a couple weeks ago and already have over 100 redemptions” said Jennifer Hasse, Elderwood’s Director of Human Resources and Operations. “We plan to continue it indefinitely especially as the vaccine becomes more readily available and staff become more comfortable receiving it.”

Elderwood is a leading provider of care for seniors in the Northeast and Mid-Atlantic United States, serving more than 1,700 seniors through nursing homes, assisted living, home care, and more. The COVID-19 pandemic brought severe challenges to the industry, including staffing and regulatory challenges as well as COVID fatigue for both care providers and patients. In what proved to be lucky timing, Elderwood launched our platform in January 2020, right before the pandemic hit.

“It couldn’t have come at a better time than just before the pandemic hit,” Jennifer said. “Because staff quickly became familiar with using it and were able to spread appreciation and points to their coworkers – especially during such a difficult time.”

As the COVID-19 vaccine became available to care providers, Elderwood realized WorkTango’s Incentives capability was a perfect way to promote safe practices and align with the company’s iCARE values: Integrity, Collaboration, Accountability, Respect, and Excellence. 

Now, Elderwood staff can earn 100 Recognition & Rewards points by redeeming the COVID-19 vaccination incentive. (Learn about rewards points.)

The Elderwood team has always come up with fun and exciting initiatives and we were impressed to hear that they were using our platform to continue to give back to frontline workers.

“We’ve seen so many HR teams step up during COVID-19, whether it’s using our custom rewards catalog to point pool for relief charities, sending bulk recognitions to boost morale between employees, or introducing fun Incentives for maintaining a healthy work/life balance in these crazy times. We love seeing our customers use our Employee Experience Platform to make their workplaces, and the world, a better place.”

Elderwood’s vaccination Incentive is an inspiring use of HR technology. So how do you use Incentives? We love hearing customer stories about innovative uses of our platform — let us know on social media.! We’re on Twitter, LinkedIn, Facebook, and YouTube, and we’d love to hear from you.

And if you’re not a customer yet, but you like what you hear, let’s talk.