Wellabe Embeds Appreciation into their Culture to Achieve 100% Employee Participation in Recognition Program

Challenge

Wellabe, a provider of health and wealth insurance solutions, had long prioritized employee appreciation as a key part of its culture. With a growing workforce spread across the U.S., the HR team faced increasing challenges in maintaining consistent, visible recognition at scale.

Traditional efforts like mailing physical gifts and manually tracking milestones had become time-consuming and unsustainable. HR needed a more efficient way to celebrate employee achievements, support wellness initiatives, and embed recognition into the daily employee experience.

To strengthen its culture while also reducing administrative burden, Wellabe set out to automate recognition, align it with core values, and ensure every employee felt appreciated throughout their entire journey.

Solution

Wellabe selected WorkTango as their Recognition & Rewards partner to simplify how employee recognition was delivered and make it a consistent part of their culture. WorkTango’s platform offered the automation, flexibility, and scale needed to support their goals.

Wellabe executed a multi-layered strategy with WorkTango that included:

• Using automation to streamline workflows: New hires automatically received Recognition Points through WorkTango's platform. This ensured immediate appreciation, fostering early engagement and reinforcing a culture of recognition from the very start. Promotions, anniversaries, and birthdays were also automatically celebrated through WorkTango’s platform. This eliminated manual tracking for HR and ensured every milestone was recognized consistently across the organization.
• Company-wide campaigns: During holidays like Employee Appreciation Day or Thanksgiving, HR used WorkTango’s Bulk Recognition feature to send organization-wide messages of appreciation. This saved time while making sure every employee felt appreciated during key moments.
• Using Incentives:  WorkTango’s Incentives feature was used to drive participation in wellness, learning, and culture programs. Employees earned Points for completing activities, which encouraged positive habits and supported personal development.
• Recognition tied to values: Every Recognition was linked to Wellabe’s core values. This helped employees understand how their work contributed to the bigger picture and supported more meaningful performance conversations.

Results

• 100% platform engagement 
  Every Wellabe employee was actively using the platform, with Recognition becoming a consistent part of the employee experience.
• Automation replaced manual work 
  Milestone celebrations, new hire Recognition, and company-wide appreciation were automated, saving time and streamlining HR efforts. 
• Elevated learning and wellness engagement 
  Wellness and learning & development initiatives saw increased engagement through targeted Incentives and meaningful Rewards.
• Recognition supported performance and culture
  Core values and skills were tied to every Recognition, giving managers better insights and helping employees understand their impact.

WorkTango remains a key partner in Wellabe’s employee experience strategy, helping their people feel connected, appreciated, and empowered across every touchpoint.