Amobee Uses Point Pooling to Raise Money for Ukraine

Amobee Uses Point Pooling to Raise Money for Ukraine

Company Profile




Recognition & Rewards

Maybe you’ve noticed the “point pooling” option in our reward catalog and wondered what that’s all about. Well—today we’ve got a point pooling story we want to share. But first: What’s point pooling?

Point pooling is a feature that allows employees to take the points they’ve received individually (by completing Incentives or getting recognition from others) and combine them with their peers’ points to get something extra awesome from the rewards catalog. It might be a fun team outing, a fancy appliance for the office kitchen, or pitching in to give to a meaningful donation to charity.

That’s what today’s story is all about.

Meet Amobee

This story takes place at Amobee, a leading intelligent advertising platform that helps brands, agencies, and media companies drive customers’ growth by unifying audiences to optimize results across all TV, connected TV, digital media and social. They have a wall full of awards– not just because they offer an excellent product, but because they’re an exceptional place to work too. And we’ve seen lately just how special their culture really is. 

The war in Ukraine has left many of us wondering what we can do to help in the face of such catastrophic need. At Amobee, one employee decided to take that question to their work team. So they approached HR and asked what their organization could do to help.

Relief for Ukraine

The HR team knew that several of their employees had ties to Ukraine, and that the people in their organization cared deeply about the situation. They had to act fast, so they reached for their go-to tool — point pooling with Kazoo [now WorkTango]. In the past, it had allowed them to easily raise support for organizationally-aligned causes like Australian Wildfire Relief and the NAACP. A few clicks later, they were on their way.

Amobee’s employees responded. Within 24 hours, they had collected over $5,000. Now, Amobee’s contribution has exceeded tens of thousands of dollars.

What incredible collective power for good. Giving back is a workplace reward that outweighs all the trinkets and plaques in the world. We’re so proud of the generous employees at Amobee. They’ve shown us what’s possible with generous hearts, and the right solutions in hand.

Employee rewards that give back

So how do you use our platform? We love hearing customer stories about innovative uses of our platform, so let us know on social media. If you’re not a customer yet, but you like what you hear, let’s talk.