Table of Contents
A useful survey tool or platform should help your organization measure and adapt to the needs of your human capital throughout the entire employee lifecycle.
What to look for in a survey platform
Whether your approach is to gather employee engagement insights annually and then use comparative data year over year, or to run more frequent continuous listening surveys, or to conduct a combination of both, a single platform for all your surveys is where the real power of data can be found.
“Data isn’t useful if you can’t look at it from perspectives that are meaningful to your organization. Your engagement survey tool should allow analysis of data by location, and team, manager, and division, as well as demographics, and present data in multiple forms. The best flexible analytics tools provide a deeper understanding of employee sentiment and a path for you to show employees they’re heard.” – Jennifer Marszalek, Forbes Human Resources Council
The importance of insights
Your internal team will find aligning data together is more robust with one data structure.
The insight one platform can provide makes it much easier to analyze, see trends, and correlate data.
It allows you to cross-reference survey insights. Having centralized data lets you mine deeper into feedback. If, for instance, you conducted a DE&I survey and collected important demographic dimensions, WorkTango’s platform makes it simple for you to see your engagement survey data by those dimensions. There’s a lot of value in being able to see, instantaneously, how certain unrepresented demographic groups may or may not be less engaged than others (rather than having to develop an analysis manually because of two different data sources).
“Make sure the tool you choose has various ways to deliver the results and data — raw, slices, easy to drill down, and so on. Being able to create the right metrics and story for your organization is critical when reviewing these results, versus relying on their standard reports. This way, you’re able to deliver meaningful action plans and engagement movement that matches your company’s goals.” – Melissa Anzman, Forbes Human Resources Council
A single platform for all of your surveys means you can uncover correlative and predictive insight from all or select bits of your survey data. You can migrate previous survey data from other vendors to help build continuity with your survey results. Layer on any business KPIs for further analysis. And then leverage this data to define and support the right actions at organizational and leadership levels.
Permissions and usage
With one platform, it’s easy to manage and adjust the permissions of who can send out surveys, who can see data, or what insights they can see… all based on your preferences.
It’s easier for employees to use and get comfortable with one platform whether giving feedback or using it for reporting.
It’s easier to communicate and roll-out surveys without having to train/re-train.
A top reason companies find value in a platform like WorkTango’s is that it’s one license cost for the year which eliminates the need for multiple vendors and the time involved to learn and support multiple platforms. In addition to cost savings, organizations find value in:
- Unlimited surveys – why pay more to understand the in-the-moment sentiments of your employees
- Unlimited administrators – you can add 10 or 10,000 administrators or leaders, it’s the same cost
- Unlimited customization – don’t pay more to customize the language you prefer and the questions you need to ask
- All features included – there are no future cost surprises for access to valuable features like….
- Expert advice and support – costs include all implementation, access to experts, and support for every administrator on the platform.
Data in isolation is valuable, but much more powerful when layered onto engagement insights. Visualize equity & inclusion sentiments, health & wellness responses, occupational health & safety insights, onboarding & exit observations, and how they compare to each other or by demographic group or business-critical KPIs. All of these insights are available in one platform.
“Getting useful data insights is just the first step — it’s more crucial to learn how to look and act on it to enhance engagement. A tool that provides key focus areas and best practices recommendations to guide organizations to come up with and implement action plans can make a real difference.” – Jyoti Khadgawat, Forbes Human Resources Council
