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How is WorkTango Different That SurveyMonkey / Google Forms for Employee Surveys?

Insights to a question we often get asked

At WorkTango, a part of our offering is to get employee feedback through surveys to measure concepts such as employee engagement and understand the sentiment of employees for anything across the employee lifecycle.  It’s a great way for organizations to gather insights towards creating a better employee experience. Often times, we get asked if WorkTango is the same as SurveyMonkey, Google Forms, or similar survey technologies to help organizations understand their employee voice. Although the concept of sending a survey and receiving feedback is similar, there are vast differences in the value we offer our customers and partners.

We asked several of our customers that have switched what makes us different, and here are a few of the top themes:

1.  Get Insights by Customized Attributes in Real-Time

Employee data integrates into WorkTango so you can visualize insights easily and isolate and compare results to any employee attribute in your company (i.e. location, department, leader).

With other tools like SurveyMonkey, if you want to understand employee engagement by every department, for example, you have to ask employees to identify their department in the survey. With WorkTango, that isn’t necessary. Major benefits include:

  1. Fewer questions in the survey experience
  2. Better data integrity (i.e. if employees self-select their department, they could select anything whether it is correct or not)
  3. Better perception of confidentiality – it’s hard to get real feedback from an employee when they also must tell you personal items about themselves.

2.  Our Employee Promise of Confidentiality

Further to the previous point on the WorkTango platform not requiring employees to answer personal questions (i.e. department or location), feedback is completely confidential. Our Employee Promise doesn’t allow a response to be individualized or identified to one employee and can’t be pulled by customers or even our team.

With the likes of SurveyMonkey and Google Forms, the raw data is provided and it would be easy to isolate and identify how one employee responded.

3.  Sentiment and Themes for Open-Ended Comments

WorkTango also offers the ability to hear qualitative feedback in an intuitive way with sentiment analysis and automated sentiment theme clouds. WorkTango leverages Natural Language Understanding technology to offer the ability to get simple and immediate insight from comments in a more unbiased way.

There are also unique ways to respond to worrisome comments and keep things completely confidential.

4.  Robust Insights and Data Visualizations

See trends from the same questions asked over time and use WorkTango’s Insights Engine to compare parts of the business to each other or compared to the company’s overall results.

Visualize insights with heatmaps and other compelling views.

No excel Wizardry required.

5.  Advisory and Expertise in Employee Voice Strategy and Actions

The WorkTango team’s Passion is to improve (work) lives. WorkTango has decades of technology and HR consultation experience that goes into helping customers hit their goals. Our data scientists help serve up actionable insights to quickly make an impact on the workforce and our I/O Psychologists and Organizational Development experts offer insights and recommended actions from executive presentations to leader workshops.

6.  Serve Insights in Real-Time to Unlimited Leaders

Automatically give access to the people who matter. Customize who has access to different features in the platform. Offer full reporting to HR and executives or offer real-time feedback to individual leaders from their teams and hierarchy.

Some of WorkTango’s customers automate the distribution of insights in real-time to thousands of leaders.

7.  Nudge leaders to Inspire Actions

Choose to not only serve insight directly to leaders for their teams and hierarchy but also nudge them with Key Insight Summaries and recommended learnings and actions to inspire accountability and behaviour change.

8. “Not a Tool, a Platform.”

There are distinct differences in a tool to deploy, collect, and share survey results, versus a platform that offers the ability to collect feedback, serve those insights to other parts of the organization (who arguably have the most influence on their teams), and help support leaders on practices and recommendations of where to act.  This quote of “not a tool, a platform” hopefully sums up the differences.

There are many more, but these are the highlights of what we heard.  For some organizations, survey tools like SurveyMonkey and Google Forms may offer what a company needs at a cost that suits them, and nothing is wrong with that at all! Companies that have made the switch to WorkTango also took into account the time associated with developing manual reports or disseminating insights manually across the organization which should get considered in any cost/benefit analysis.

Reach out to us if you want to know more, but since we get asked this a lot, we thought we’d articulate it in a blog to share with others that ask in the future 🙂

Additional Resources

Check out our guides on workplace culture, employee engagement, and employee surveys. Learn about every aspect of a successful employee voice initiative!


Read great blog posts on workplace culture, remote training, employee engagement, employee surveys and other great workplace topics.


Watch our series of webcasts discussing topics that matter to HR leaders.