Alright, let's talk AI. It's the buzzword, the game-changer, the thing everyone's saying will revolutionize business. And honestly, they're not wrong. AI has the potential to do some incredible stuff – automate the boring, give us killer insights, and generally make things more efficient.
But here's the kicker: we're running into a major problem. Companies are all gung-ho about implementing AI, but they're hitting a wall when it comes to getting their people to actually use it. I call it the "AI Adoption Paradox." We're pushing this amazing tech, but forgetting about the humans who have to work with it.
As someone who's spent my 21-year career in HR Tech (and a WorkTango guy, yeah, I'm biased, but for good reason!), I see this as a massive EX issue. And if we don't get this right, we're gonna see a lot of these AI initiatives fall flat.
I felt compelled to share a bit more about real stories and my experience about how companies can get through this “AI Adoption Paradox.”
Why Should We Even Care? (The "Who Cares?" Moment)
Okay, so why should we, as HR folks (or any leader), care about AI adoption? Because it's not just an IT problem; it's a people problem.
- Innovation Killer: Think about it – if your employees are freaked out about AI taking their jobs, or they don't get how to use the new systems, are they gonna be creative and try new things with it? Nope. They'll stick to what they know.
- Productivity Drain: Stress and uncertainty are productivity killers. If people are worried about being replaced by a robot, they're not exactly gonna be focused on crushing their goals.
- Retention Risk: And here's the big one: people leave when they feel like they're being left behind. If your company's all about AI and doesn't invest in helping employees keep up, they're gonna find someone who will.
The "Aha!" Moment: It's a People Problem
So, what's the solution? It's not just about better software or faster rollouts. It's about how we bring our people along on this journey. And that's where HR needs to step up.
Here's my take on how we fix this, with a bit of a WorkTango spin:
1. Get Real About Employee Sentiment:
- We need to really listen to what our employees are saying about AI. What are their fears? What are their needs? What kind of training would make them feel more confident?
- WorkTango's Surveys & Insights is awesome for this. You can run pulse surveys to get a quick temperature check, do more in-depth surveys to dig into specific concerns, and even use open-ended questions to let people vent (in a constructive way, of course).
- It's about creating that safe space for employees to be honest, without feeling like they're gonna get in trouble for being worried.
2. Make AI Readiness Everyone's Job:
- This can't just be an HR or IT thing. It's gotta be a company-wide goal.
- We need to set clear expectations, track progress, and hold everyone accountable – from the CEO down to the team leads.
- Think about it like any other strategic initiative. You wouldn't launch a new product without a plan and metrics, right? Same goes for AI.
3. Show 'Em the Love:
Okay, this is where Recognition & Rewards comes in, and I'm a big believer in this. We need to actively recognize the behaviors we want to see around AI adoption & use. Here's how you can do it:
- Incentivize Learning: Give employees recognition & reward for completing AI training programs or getting certifications. Make it fun and engaging.
- Recognize the Pioneers: Shout out the employees who are early adopters, the ones who are experimenting with AI and finding cool new ways to use it. Make them the heroes!
- Celebrate AI Wins: When a team successfully implements an AI project, celebrate it big time. Make it a company-wide event.
- Reward the Right Skills: Recognize and reward the soft skills that are crucial for AI adoption, like adaptability, collaboration, and problem-solving.
WorkTango in Action: Some Examples
- Imagine this: A company uses WorkTango to run a survey asking employees about their biggest fears and needs related to AI implementation. They find out that people are worried about job displacement and want more practical, hands-on training.
- So, they use WorkTango to create an "AI Adoption Incentive" that employees can earn by completing specific AI training modules. They also give out "Innovation Awards" to teams that successfully integrate AI into their workflows.
- The result? Employees feel heard, they're motivated to learn, and the company sees a smoother AI adoption process.
It's About People, Not Just Programs
Look, AI is amazing. But it's just a tool. The real magic happens when you empower your people to use that tool effectively.
As HR leaders, we're not just here to manage processes; we're here to build a culture where employees feel valued, supported, and excited about the future. And in the age of AI, that means leading the charge in helping them embrace this technology, not fear it.
Let's make AI adoption a human success story, not just a tech one.
Read the original article on LinkedIn.

Rob Catalano
Rob Catalano is WorkTango’s Chief Marketing and Strategy Officer. Rob has spent the last 17 years building HR Technology companies.